Hello and welcome to my Home Page!
My name is Akila B. and am a Data Scientist (currently freelancing).
As a strategic analytics professional, bring a plethora of analytic skills, nimble at translating business needs into successful analytic solutions in several industrial verticals which includes media, health care & biotech, financial services, fin-tech and technology.
Have also provided consulting services to clients in the CPG, automobile, film-tech as well as the United Nations.Expertise includes statistical analysis, econometrics, causal inference methods, machine learning techniques, optimization/operations research, media analytics, retail analytics, market basket analysis, marketing research & customer analytics, marketing mix (MMM) & attribution modeling (MTA), sentiment analysis, survey design, pricing, monetization and health-care informatics.
Adept at developing end-to-end custom analytic solutions and in deploying/scaling solutions for automation. (A link to my blog providing in-depth details on containerizing ML models is provided.)
Well-versed in developing custom web applications (Shiny web apps) for serving predictive models and interactive dashboards. (Link to my Shiny blog & Demo App are provided)
A purpose driven individual, life-long learner with kindness and empathy as core values.
Akila has a diverse academic background with undergraduate degrees in Science (Chemistry, Physics & Biology) & Education and graduate degrees in Marketing, Quantitative Finance & Econometrics. She also has a Diploma in Journalism. She is an alumna of University of Madras and University of Wisconsin.
Programming experience in Google Cloud / Big-Query/ Vertex AI, Docker, ML Ops, Azure SQL , SQL Server, MySQL, Netezza, PostgreSQL (AWS-Redshift), Visual C++, R / R Shiny, Python, Quarto, SAS (Unix & Windows), JMP, Power BI, Looker / LookML.
An avid outdoor person, and loves to spend time in the nature.
Hobbies include painting (primarily landscape and wild-life) and knitting & crocheting. (All knitting and crochet work are gifted/donated every winter) Links to hobbies are available here on the website.
Do not hesitate to reach out if you need value-added analytic solutions (end-to-end) provided with humility and authenticity. (Contact Form)